Day 1

Product discovery

Here is where the needs of the user are studied and realized. Through realization of the needs, the problem statement is identified and a solution is worked upon by the organization.

Product delivery

For an IT product a firm might follow the following process

Customer orientation - all the process involved are alignment to the user requirements.

release on demand - This might be based on customer demand, or the organization releasing the product as per increments.

continuous integration - To enable release on demand, continuous exploration, continuous integration and continuous delivery must be integrated into the system.

Market Adoption

Product - Market Fit - The phase were the product developed for the users, by analyzing their needs are validated by the market. This would answer the questions such as how the product serves the market, is it valuable to the users as the developers intended?

This can be studied by research - how many customers are willing to and are using the product.

how long are they using the product. are they willing to recommend the product?

Day 3

For the middle class population, who has the need to commute with their own vehicles/cannot afford the conventional ways/unwilling to do it the conventional ways of purchasing, amazon cars is an online cars platform that allows users to buy cars, chose desired payment and financing options online unlike the conventional dealers that requires the users to go check the cars at showroom/offer limited payment options and support.

we will know this is true when we see as many users purchasing online compared to offline.

Assumptions

1. How big is the market
2. Is there any growth in this market
3. will people prefer online platform, if yes how many
4. are customers looking for multiple payment options ? flexible payments, convenience from home
5. are the competitors only supplying by offline methods

riskiest

high importance - high unknowns - 3,4

high importance - less unknown - 2,5

Day 4

Car buying process

1. To buy a used or new car
2. reasearch on the car
3. financing options available
4. understanding the specs of the selected car and its alternatives
5. after sales- services requirements

common difficulties

1. finding the most suitable carss
2. feature trade offs comparing with alternatives
3. cost
4. less financing options available

Common Demographics

educated working class in the age range of 28 +

immediate goals would be for comfortable travel, less wait time, prestige. Likes comfort, convenience.

Day 5

Market analysis

TAM - 67 million units

SAM - For online purchasing - 30 Million Units

SOM - 10 Million units per year